Preliminary Product - Image Plan

Model:	Callum P
Camera height/angle/distance:	Medium close up image, taken from shoulder height, from a reasonable distance away. This will include all of the upper body showing the uniform to readers in order to give the school a formal representation.
Location:	On the school site outside to create good lighting.
Mise-en-scene (Including props , costume) :	The costume will be the sixth form uniform and all other objects will be omitted to prevent any distractions from the subject.
Attempted Connotation:	A culture of success and formality.
Planned Denotation:	A posing student facing the camera. Looking reasonably happy. The student must be smart and formal to put across the schools primness.
Contingency (in case of model absence/weather):	Choose another suitable model and take images within the building.
Alternate angle:	Wide angle shot with the main subject surrounded by other passing pupils.
Thinking points:	If the images have to be taken in doors artificial light may be needed.

Preliminary Product - Colour Scheme

Prelim colour scheme:
Blue stands for trust, honesty and loyalty. It is sincere, reserved and quiet, and doesn't like to make a fuss or draw attention. Also it stands for reliability and responsibility. Additionally blue is the schools main colours and therefore people will recognise it as modest but the blue still impacts and catches the readers eye. This will contrast the simple colours of black and white in addition to the yellow background which pushes the image out of the page creating an effect which captures attention. The magazines I analyses however contradicted the techniques I have used. This therefore allows my magazine stand out compared to other products in the market.

Preliminary Product - Existing products magazine analysis

Preliminary Product - Target Audience

I have chosen by analysed professional products and tried to replicate the conventions used in their products. Therefore i will target the same audience as them which would be students, parents and teachers. This links into why i have selected a formal crisp house style as it represents the school in a good light and leaves a good impression on the reader if the product created portrays outstanding features.

G321 Preliminary Product - Research into Existing Products from the Genre